60% of all marketers say that their biggest challenge is creating and tracking enough of the right content.
If you experience difficulty producing content, establishing credibility with that content, and then determining its true value, you’re not alone.
At Advantage, we understand that struggle. That’s why we’ve adopted an agile approach to content marketing. We believe that great, consistent content is the key to content marketing, and that demand simply can’t be generated successfully any other way.
The Mobius Platform is a process that creates perpetual demand generation. Perpetual Demand Creation is an “always-on” approach that combines inbound marketing, conversion optimization, lead nurturing, and sales enablement that remains active and productive for extended periods. It is a bottom-up mindset focused on signals that display buyer needs and pain points, enabling a nonlinear lead-to-revenue process. It is a strategic framework that helps rationalize marketing and sales interactions, and ensures that there is balanced alignment around both buyer needs and revenue.
The first step to genuine perpetual demand is content. After establishing a client’s goals and learning about their pain points, the Mobius marketing team assesses all appropriate content already existing in the marketer’s library along with any future content creation plans. This content is then run through Advantage’s natural language processing engine to establish granular topic constructs and push the content into the appropriate media channels.
From there, the agile content creation process begins by creating top-of-funnel (ToFu) pieces to drive awareness and education. That’s when the Mobius marketing services begin rolling.